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From Adrian Lee

London Web Design

Friday, May 24, 2013

There are a number of different reasons as to why organisations choose to utilise the services of a London Web Design company. For many they require an effective online presence not only to create overall brand awareness but as a means to sell their products and services.

With a vast number of companies available to choose from you need to ensure that you appoint one that has the knowledge and skills to enable your brand to stand out from the many others that also exist within the marketplace.

A good London Web Design company is one that is able to provide you with both creative and technical solutions. They must be capable of delivering an integrated marketing campaign that not only specifically focuses on increasing conversions but manages to effectively streamline existing business processes.

Web design companies offer a number of key services however their primary service tends to focus on improving existing web design in order to gain maximum benefit. Having a website is a sure fire way to kick start your business however a well designed website is viewed as one of the best ways to make money fast. Not only does a well designed website increase overall brand awareness but it can also help reduce your overall advertising costs.

One of the most common ways to improve an existing website is to feature some add-ons. Add-ons are web applications that can be integrated into your website without the need to change your existing web hosting company. You will also not require any additional software to install them.

There are a number of different add-ons that a London Web Design company may suggest you use in order to add credibility and uniqueness to your website. Some of the most common include;

  • Flash animations, images and slide shows of photographs – used to enhance the visual appearance of your site

  • Message boards and forums – enables users to post questions/messages and receive responses from other users

  • Chat rooms and/or live chat – used to gain feedback or as a way of exchanging information directly with visitors

  • Search facility – enables users to navigate site both more easily and more quickly

  • Guestbook – allows users sign in and leave comments

  • Newsletters – can be issued at regular intervals to visiting users

  • Classified Advertisements

  • Link Pages – used to direct users to other similar websites

  • Survey forms and/or daily polls – used as a feedback tool with a view to improving your service offering

In addition to these add-ons being simply embedded into the program and activated as required they can also be used as a method to recover business costs or even be used to generate revenue as most add-ons give you the freedom to charge your website members or users to utilise the services.

Other services that a London Web Design company may offer you include Brand Research, Ecommerce functionality, Newsletter Design using email blasts and overall Web Management.

For more visit

London Web Design