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From Adrian Lee

What Do You Mean Free Gifts

Wednesday, January 27, 2010

Anybody who has been doing internet marketing knows about Giveaway Events. There are many Giveaways on the internet, for many niches and many big names internet marketer will have their products featured. The purpose of participating in a giveaway event is to build your list, which in itself is one of the main goals in internet marketing.

By its nature giveaways are supposed to be free, after all it is supposed to be an event where you get free gifts. The only trouble with that is, in internet marketing circles free doesn't mean free. Marketing is an exchange, an exchange of a product or service for money usually. Or in this case your email address. So in order for an exchange to take place, both parties must have something they both want.

Now you might think this is a win-win situation. It doesn't quite work out that way. What would you do if you see an product or report you are interested in? You enter your email, download the product and read it. Then you might decide that the report is nothing new, so you unsubscribe from the marketer's list. So the internet marketer has to repeat the cycle again. Of course, the process is automated so it isn't much hassle for the marketer. The problem is they are training people to unsubscribe. No one has time to scan through all the emails from marketers, not when the emails asks you to buy more products or contain old and rehashed information.

I would prefer to see marketers offer free gifts without the need to opt-in. Put links in your reports, they can lead to your opt-in page or your website. But let us review your report first, if the way your market is the right fit for us, you can be assured that we will opt-in. In order for the marketer to make money, well...what's in it for me?

Just One Idea For A Website

Saturday, January 16, 2010

When you start a website, the temptation is to start writing before you finalize the design of your website. You might have one idea, and it grips you so hard that you just can't wait to get started on it. Well, this may be the only time it is a good idea to sleep on it. Better yet, write down a set of rules for your website. Then anything that doesn't fit in gets thrown out. That's another name for this, and it's called finding your niche.

Finding your niche is akin to finding your voice. To be heard you need find something worth talking about, on a subject that people are interested in. Something you won't get tired of in a few months. This is because you need to create content for your website, and you do this whether it is a personal website or an internet marketing site.

Once you have found the one idea, it gets easier to figure out what your website should look like. There are probably thousands of great looking themes you can use for your website, free or paid. Some themes work better with certain topics, and your theme should fit your subject. While it comes down to your personal taste, a website isn't only about you. It is also about your readers.

I like to think of a website as a magazine. It is about content, and style. With a website, it is also has to be user friendly and easy to navigate. But it can't be about everything, and the narrower your focus is, the better it will work.