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From Adrian Lee

Your Business Needs A Website

Saturday, December 4, 2010

Businesses in Kota Kinabalu and Sabah need a website. If you don't have one, it is time your business make its home on the internet.

You don't need specialized IT knowledge to start your own website, although it helps. The best and stress-free way is to hire me to create and install your website for you. Your business website be on the internet within one week.

  • It will have your own domain name, ie www.yourbusiness.com
  • You will be the registered owner of the website
  • It is your virtual asset
  • It is your on-line magazine, sales brochure
  • It works for you 24/7

The cost of owning your own website is often less than you imagine. It is a business expense and cost less than print advertisement. In the long run, it will out-perform print advertising.

If you are ready, visit www.fromadrianlee.com. You can see my website in action.

Or you can contact me by facebook @ www.facebook.com/localbusinesswebsite.

Hostgator Black Friday 2010 Special Offer

Wednesday, November 24, 2010

The best web hosting in the business will kick off their Black Friday special offer for 2010.

If you have been kicking around the idea of hosting your own website, now is the best time to sign up and do so. Hosting your own domain name is no different from using blogger.com, and you get to do a lot more with your website. You can also host your blogspot on your own domain if you choose to.



Pros Of Hosting Your Website
  1. Flexibility of creating more income streams.
  2. You get paid more for sponsored posts.
  3. Unlimited selection of templates for your website.
  4. Detailed traffic stats to improve your income and conversion rates.

Cons Of Hosting Your Website
  1. You have to learn a little bit of Cpanel, FTP and HTML.
  2. You have to pay for domain registration and web hosting.

For most people, it is the technical aspect of your own hosting that is holding you back. From experience, this is almost a non-issue. Sure, there are a number of things you have to know, but you pick this up pretty quickly. In the past year, I have built or maintained 10 websites. Some of them are mine, most of them are my clients.

While building websites is my passion, I come from a non-IT background. Everything that I have learned is through my own efforts, I did not attend any courses or schools. If I can do this while maintaining a full-time career and raising a small family, heck anyone can.

Almost exactly 2 years from my initial foray into internet marketing, I am now doing this full time. Very few people I know would venture into a new business in a new industry while having to deal with housing loans and the cost of raising 2 little kids.

Visit My Websites
You can see some of my work here:
www.simplechristmasgift.com

For more, visit and like my Facebook page @ www.facebook.com/localbusinesswebsites.

Free Monthly Websites

Wednesday, October 20, 2010

Free Monthly Websites 2.0 has just been relaunched by Dave Nicholson and John Thornhill, two internet marketers from the U.K.




So What Is Free Monthly Websites 2.0?
It is a Free membership site that gives you 1 free niche website a month. The admin panel is designed to be user-friendly or newbie-friendly. It uses a WYSIWYG interface, you type in the content for each page or post and that is basically it. The admin panel is also where you input your theme settings, SEO settings and Advert settings. All in all, it looks like a easy to use, fully functional website.


The membership site has a download page where you can download your website. If you need help on setting up your website, there are videos that explain the entire process.


Why Is Free Monthly Websites 2.0 .... Free?
Of course there is an upsell when you first log in, and a down-sell. But you don't need to upgrade if you don't want to. It works without the upgrades.


What Can You Do With Free Monthly Websites 2.0?
Here’s how you can get the most out of Free Monthly Websites. After you have downloaded your website follow the tutorials which is very easy to do and upload your website. You will be presented with a Adsense website. Well to be frank, the free website has duplicate content so you can rule out getting to the top of the search engine rankings.


Ways To Generate Income
  1. It is a Adsense niche website.
  2. Use to promote affiliate products on the same niche.
  3. Use it to build a list.


The Pros
  1. Easily to set up, user-friendly interface, comes with PLR content.
  2. Adsense and adverts ready.
  3. It's Free.


The Cons
  1. You need to upload to your web server.
  2. Not original PLR content. You still need to create your own content.
  3. As with any website, there are work involved - creating content, generate traffic, etc.


If this is what you are interested in, click on this link: Free Monthly Websites.
This is an affiliate link that will take you to your free website.


Speedlings Not For Me

Wednesday, October 6, 2010

I have only just heard about Speedlings.com, mainly because of someone I met on Facebook. Upon reading up on what Speedlings is about, all I can do is shake my head. For the record, I have not experienced or joined the program, I have no hands-on experience with it. I am not disparaging it, for all I know people may actually have success with it.

The reason why Speedlings bothers me is the entry cost into this program. At a minimum it is at least USD6,000, and you have to spend a few hundred bucks more for new domains every month. I read from various websites, including Warrior Forum that it takes up to USD12,000 a year to run the program if you follow their recommendations. From what I can gather, you need to build at least 30 websites per month, every month. The idea is to have thousands of affiliate websites on the internet owned by you. the goal is to earn USD1 per day per website, while at the same time, no guarantee of income is given.

To be fair, they do have a performance guarantee which I won't go into here. You can read about it at the Warrior Forum for Speedlings Review.

No, what boggles my mind is why go through the effort of building 1,000 websites to make USD1.00 per day? So what if it only takes 5 minutes and the process is automated. For that kind of money, you can buy a few established websites from Flippa and work to make them authority sites. You can also build a few quality websites for that kind of money. It is not about volume, it's about quality. Managing a few quality websites makes more sense than owning 1,000 websites (which by the way you don't really own, it's the way Speedlings is set up I guess). With the program, you can't even flip your website if you choose to.

The program sells itself as a business, but the thing is you don't own anything even after you have spent USD10,000 or USD20,000. What's the advantage in that? My opinion is: Buyers Beware.

What Is Auto Mass Traffic

Sunday, October 3, 2010

Auto Mass Traffic has generated quite a lot of interest when it launched. On the salespage, it says you are buying a software for USD37 that will generate traffic to your website in 3 simple steps. As sales letter goes, this one is really nice, and a lot of people have said they are ready to buy but would like more information first.

That is the problem with salespages, it is 30 pages of fluff that does not tell you what exactly you are buying, how it works and what business model it is based on. In this case, what the traffic generating method it is based on.

Just from reading the salespage, many people (myself included) reckoned that this was a free traffic method. It isn't. It also does not say Free Traffic on the salespage.

Let me also state that I did not buy this product, and I am not an affiliate of this product. I do not have first hand knowledge of Auto Mass Traffic, and I have no intention of purchasing this software.

Here are the reasons why:
1) It does not deal with Free Traffic. It deals (from what information I can gather) with paid traffic, just not PPC traffic from the search engines.

2) You can buy the software for USD27, BUT you will need to pay another USD67 for additional tools, AND pay some more money to follow the program as directed.

3) The software isn't automated.

My Sources Of Information
1.) http://hubpages.com/hub/automasstrafficsreview-automasstrafficscam
2.) http://www.moneymakerdiscussion.com/forum/wh-download-section/31817-get-auto-mass-traffic.html

I am not saying Auto Mass Traffic is a scam, from what I can see it isn't. I managed to look at some files from source no. 2, and it does provide you with good, detailed information on how to use the Auto Mass Traffic system. It is also an education in CPV, one of the methods they use. So if this is what you want to do, then this is for you. Just be aware of what you are buying, and find out the traffic generation methods first. This system only works if you have to money to pay for traffic.

No more Giveaways Events

Thursday, September 30, 2010

Having view a number of Giveaway Events, I think this is it for now. Unless the contributors are established in the internet marketing community, it is a waste of time. Even for total newbies, I am not convinced that Giveaways are beneficial. Yes, there are many resources in the Giveaways that are useful, but most of it is rehashed. And worse, many contributors are new to internet marketing themselves. For example, the same ebooks being offered by multiple contributors. There are just too many of them.

I've said it and I'll say it again. If contributors can't put together a lead capture page, who's going to want to subscribe to your list? While there are some with some good offers, the majority are just.......

For myself, I've found that only about 1% are really useful. That is I only download 4 ebooks from close to 500 contributors. Would you believe the contributors do not check their copy? What is Adsence?

By the way, who is going to download 500 wordpress themes? Are you kidding me? People, there is just too much junk on the internet these days.

Ultimate Blogging Giveaway Review

Friday, August 13, 2010

Having joined Stephanie Mulac's Ultimate Blogging Giveaway today, I spend the afternoon going through the products in the giveaway. On the first glance, it was quite impressive, there are almost 50 pages of products from contributors. On closer inspection, some of the products are given away by multiple contributors. Still, there remained a lot of interesting downloads about blogging. Some of these came with Private Label Rights, others came with Master Resell Rights.

So I thought I would just pick a few products that interest me, and what do you know? Some internet marketers forgot their opt-in form and they were trying to tell people to subscribe to their list. Others probably pasted the html code, but the opt-in form was not showing up on the page. I found it amusing more than anything and I am left wondering who this people thought they were kidding.

I do not support the fake until you make it school of thought. There is nothing wrong with starting out as a newbie, we have all been there and done that. Just don't try to fake it, even reading the copy doesn't sound natural. Be yourself, set up your website that reflects your passions and just go with the flow. You will get more done that way and people will not be laughing at you.

Anyway, back to the giveaway, there are some nice downloads, and some duds. But if you got nothing to do, take a look at it. It is good for a laugh anyway. The link is here, Ultimate Blogging Giveaway.

Unfortunately, this giveaway isn't managed well and I am kinda disappointed that this was Stephanie Mulac's giveaway. She ought to know better.

Ultimate Blogging Giveaway

Thursday, August 12, 2010

The Ultimate Blogging Giveaway has just opened it's doors. It is live with over 400 plus FREE blogging and internet marketing gifts inside. The line up of gifts are geared towards blogging and related to the blogging topics.

Some of the topics covered:
1. Wordpress Training
2. Driving traffic
3. Blog Themes
4. Wordpress Plugins
5. Affiliate Marketing
6. Graphics
7. Copywriting
8. PLR & Blog Posting Content

This event by Stephanie Mulac will be closing after 15 days. So I suggest you get a move on it. The giveaway is free, and when you sign up, you will be presented with One Time Offers. I was tempted but did not take up on the offer, although some of products were very interesting. Personally, I like the wordpress themes she offered. The OTO doesn't cost much, it just wasn't right for me at the moment. But that's me.

The way Giveaway works is that you sign up for it. Then you download the products you fancy, but before you can download, you will have to opt-in at the contributor's website in order to receive your gifts. I have seen some of the products, and it contains ebooks, audio, email courses, software and PLR products.

The giveaway website as you would expect is nicely done, it is after all, Stephanie Mulac. Although, there were 2 contributors who seems to have forgotten to put their opt-in form in their sign-up page! New internet marketers maybe:) well I guess we should give them the benefit of the doubt.

Here is the link for The Ultimate Blogging Giveaway. Just click on it and you can start downloading your gifts right away.

Web Profit Plans Bonus

Friday, June 25, 2010

If you have signed for the free Web Profit Plans by Jeremy & Simon, there will be a bonus coming your way. Although the Web Profit Plans is free, you will have to take up their special offer for more mind-maps and videos.

The special offer includes:
1) Web Profit Plans
2) List Building Plans
3) Traffic Profit Plans
4) Freemium Marketing




The Bonus
The Bonus you will be getting is a free silver membership to their Affiliate Profits Plan. Here is a little taste of what is inside the Affiliate Profits Plan:

1) A simple four-step plan that puts you on the fast track to affiliate marketing success
2) The #1 beginner mistake and how to avoid making it.
3) 4 ways to quickly and easily build a huge list of buyers

Web Profit Plans Exposed

Saturday, June 19, 2010

I have just gone through the Web Profit Plans, a brand new product by Jeremy Gislason and Simon Hodgkinson. As you can see from the post before this one, it didn't take very long. And I will tell you why.

The Review
Web Profit Plans promises to hand you the wisdom and experience acquired by its creators so that you don't have to learn it the hard way, through painful trial and error.

For starters, the sales letter is a beauty. Very well written, and what you get is very well presented.

So does the sales letter lives up to its promise?

I personally believe that affiliate marketing consist of 3 main actions:

1) What to promote - the product or service
2) How to promote - how to get people to want it
3) Where to promote - where you present your offer to your market

Well, the free download does give you overview that answers where and how to find products to promote. This is what it is - an overview, in video and mindmap format. To get into the meat of it, you need to take them up on their offer "The Traffic Profit Plan". If you do sign up, you get a bunch of bonuses which will complement the plans, and turn it into a system you can use.

I can see the direction this product is going. The Web Profit Plans gives the an overview of the various components of what an affiliate marketing system should consist of. They tell you where you can start to look for products, and does give you some tips. But the main key is to build your list, and the things that need to done to build your list. That's why they are offering Traffic and List Building Plans as an up-sell.

The mindmap does a competent job of showing you the steps and actions that need to be done. It is comprehensive, and it isn't complicated. It is definitely easy to follow.

Miss any one of these steps and you will be leaving a pile of cash on the table. But get them all together, and you can build a system to build a list and build your affiliate income.

The Conclusion
Jeremy Gislason and Simon Hodgkinson does practice what they preach. Having viewed the Web Profit Plans, and having seen the way they promote their products, they do show you how it's done.

But the free download is an overview. It does not go into detail as to how you actually do your market research, what is the criteria in selecting a product. There are no over-the-shoulder look at how these are done.

In short, the information that is presented can be found anywhere on the internet, and has been presented by many internet marketers and gurus. But it is well-presented by Jeremy Gislason and Simon Hodgkinson. Just short on details. Having said that, it is more than enough to guide you in the right direction.

1. Good for absolute beginners.
2. Mindmap should be printed out and referred to.
3. Video is of good quality, and information is well presented.
4. It's free, and what you need to do is listed step by step.

The downside is that it does not present any over-the-shoulder look on how things are done. Nor does it give you any criteria on how to select the products to promote. The Web Profit Plans is a product targeted at beginners, and will serve as a guide to affiliate marketing. If you need more details, you will have to look for other products or internet marketing course.

If you wish to check it out for yourself, click here. It might just help you on your journey. Sometimes, it isn't what are said that is important, it's how it is said.

Web Profit Plans Download




Just about everyone on the internet has heard of affiliate marketing. If you have signed up on any list, there isn't a week that goes by without some news about affiliate products and programs. You are told that selling products on line as an affiliate is just about the fastest, easiest way for the little guy to get rich fast.

There are actually more affiliate products on the internet than you can shake a stick at. Everything from a simple e-book to seats on a airplanes. Giant retailers, such as Amazon, attributing 40% of their billions of sales to affiliates, so there are obviously millions of dollars to be made from affiliate marketing.

Various figures have been given, and some say only 5% of people are making serious money on-line. That is because knowing WHERE the gold is is not the same as knowing HOW to get at it. All of which means all those lovely affiliate commissions are going into the pockets of a small band of super affiliates.

Web Profit Plans is a new product launched by established internet marketers, Jeremy Gislason and Simon Hodgkinson. Between them, they regularly generate hundreds of thousands of affiliate commissions every year, and own numerous money-making virtual real estate.

Web Profit Plans allows you to pick their brains and copy their methods without costing you a single dime. These are the guys who use the freemium model in which they give you value upfront, and up-sell you on the backend.

I have been a customer of Jeremy Gislason and Simon Hodgkinson for some time now, so I will implement what is contained in Web Profit Plans. It is free, so if you want to take a look at what Web Profit Plans is, click on the link. It is an affiliate link :)

Why I Downloaded Web Profit Plans
One of the most difficult area in affiliate marketing is knowing what offers to promote. It isn't about just adding your affiliate links and placing it all over your website. But Jeremy and Simon are going to hand you a treasure map to locate seven gold mines that house the very best selling products for you to promote.

As I plan to follow their system and write a review, I am going to spend a couple of weeks and see if I get any results from this. If you would like to take a look at their website, here is the link.

Once the free launch period is over, the regular price for this program will be $27. If you hit this link right away, you might still be able to snag the entire package for ABSOLUTELY NOTHING.

Choose Your Domain Name

Sunday, May 16, 2010

When you decide to host your own website, you will need to register for a domain name first. It is worth the time and trouble to research what domain name you should get. There are actually a couple things you should do first before you register a domain name.

1.) Check for blacklisted domain name
If you are using a generic domain name, it is a good idea to check if it is blacklisted.
You can use this service: http://lookup.uribl.com/ to check if you domain name has been blacklisted.

2.) Research your keyword
It makes sense that your domain name should contain your keyword. It makes it easier for people to find you, and with some basic SEO optimization it will help you rank on search engines, such as Google.

3.) Look at how the domain name reads
Is it easy to read, or remember? How difficult is it to type? The domain name should be short and easy to remember. You will be surprised how some businesses get this wrong, with hilarious results.

Here are some fine examples of funny domain name:
  1. Who Represents is where you can find the name of the agent that represents any celebrity. Their Web site is www.whorepresents.com/
  2. Experts Exchange is a knowledge base where programmers can exchange Advice and views at www.expertsexchange.com/
  3. Looking for a pen? Look no further than Pen Island at www.penisland.net/
  4. Need a therapist? Try Therapist Finder at www.therapistfinder.com/
  5. There's the Italian Power Generator company, www.powergenitalia.com/
  6. And don't forget the Mole Station Native Nursery in New South Wales, www.molestationnursery.com/
  7. If you're looking for IP computer software, there?s always www.ipanywhere.com/
  8. The First Cumming Methodist Church Web site is www.cummingfirst.com/
  9. And the designers at Speed of Art await you at their wacky Web site, www.speedofart.com/


Magazines From Amazon For May

Saturday, May 1, 2010



Has anybody seen the offers from Amazon.com for magazine subscriptions this month? This is an amazing value for money subscription whichever way you look at it. Magazines are a fast way to get the latest news and happenings for your favorite topic, compared to books. Personally, I read a lot of magazines, and most of the magazines I read are published in the US. If you were to buy them where I live, the price in USD might be the same, the exchange rate will make a dent in your wallet.

What I normally do is to get magazines from local distributors, who I happen to know a few. But what I like to do most is to get back-copies from them. I flip through magazines, reading only topics that interest me, and I study their layout, writing styles, advertisements, etc. So getting back-copies work for me, and it costs a lot less.

For the month of May, if you order from Amazon.com, you will only be paying USD1.00 (depending on the magazine) per issue. The downside is these subscriptions on apply to the US. The good news for those in the US is the free shipping that is part of the subscription. The categories for magazines are on the left sidebar.

Why the drastic price cut?
Firstly, I do not know the subscription rate for the second year, you might end up paying the full price. The subscription rate for the first year might just be their cost of acquisition per customer. It is not unheard off to operate at a loss in order to get a subscriber. You could make it back over the course of customers lifetime purchases.

Secondly, with the explosion of on-line magazines and the incredible growth of the internet, the publishing industry is probably getting a lot tougher. The printing cost per issue of magazine is off-set by advertisement income,and if you can print the magazine outside the US, that reduces the printing costs even more. Again, over a customers lifetime, the initial loss can be covered by future business.

Thirdly, US magazines are exported world-wide, and Asia is the growth is right now. It could be that the exports can be sold at full price, even counting the additional cost of shipping and distributors margins.

Buying Smart
While brick and mortar stores are essential to the sustainability of any country's economy, there is really no excuses for not buying smart. If you find a better deal on the internet, that's where you should be buying.

What Is Your Product

Saturday, April 17, 2010

I just read this post on Problogger.net, and this is one post that really got me thinking about blogging. The title of the post is Poor Bloggers Focus Too Much On Blog Posts. If you have a blog, I suggest you check this out. You may not agree with what is written, and judging from the comments some valid points were raised, but there are some gems in it.

A blog is a promotional medium and a communications platform. And in order to really monetize a blog, you have to ask the question: ...What is your real product? What is the thing that you can provide to others in exchange for some of their money?

Don't just plaster your blog with banners and contextual ads. Your blog has to serve a purpose, and be of value to your readers. There must be something you can help them with, a solution to a problem, anything that is of value to them.

Your product should be something which is valuable to your audience which they will be willing to fork over a little money for. When you have that, your blog is a promotional medium for an actual business.

The REAL answer to full-time incomes from blogs is to answer that question: What is my product? And if you don’t have one, you need to create one.

After reading that guest post, I followed the author to his blog and am really glad I did. Some of the posts are insightful and reading them is a good use of your time. For me, the biggest take away is this: Write for the blog you want, not the one you have.

Building A Business On-line

Thursday, April 15, 2010

Building a business on the internet is not as easy as it is made out to be. There are plenty of misconceptions as to what an on-line business is.

What it isn't
1) A website isn't a business. No matter how matter "Business in a box" or "Plug and play" websites or products you have.

2) A digital product isn't a business. You may have the best e-book in the world on your chosen niche, but it isn't a business until it sells.

3) An Adsense website isn't a business. You could have 30 websites optimized for adsense and it still doesn't make it a business.

What a business is
1) A business is a product or service that serves a market. In order words, there must be a market, and there must be a need or problem to be solved. There must be buyers in order for a business to be created.

2) It must create value to both customers and owners of the business. Value that is above what the customer pays for the product or service. And it is an entity the owner can sell, and when the owner sells the business, the buyer must be able to continue to run the business.

3) It must be automated, in whole or in part, that allows the business owner to focus on his core competency and not have to do the daily routine work that adds no value to the business.

Doing business on the internet is simply using the internet to put your products or services in front of potential clients. There is still work to be done, order fulfillment to handle. The advantage is when you have created a product it service, you can sell it to a world-wide market, and if it is a digital product, it can be delivered immediately.

Fake It Until You Make It

Friday, March 12, 2010

Of all the business advise I have ever heard or read, this one takes the number spot. I first started hearing this many years ago in the Direct Marketing or MLM industry. The idea is you dress up to look the part of a successful marketer, drive a fancy car and get up to your eyeballs in debt trying to emulate the lifestyle of the truly successful. Not a great idea, huh? (No offense to MLMers, I'm talking about those black sheep)

In internet marketing, I am sad to say that people actually subscribe to this bad advice. Don't you really think we can't tell the difference between someone really good at what they do and someone who is faking it. Having said that, scammers tend to have beautifully created websites and convincing sales copy. But that's another story.

I have been in forums where these people are newbies to internet marketing, then when I go to their site, they try to sound like they are internet marketing gurus. I guess it takes all types in any industry.

Seriously, you don't need to do stupid things like this. All you need to is to find one thing you are good at, and build it up from there. The main trouble isn't that they don't know squat, it is that they don't know internet marketing. Well, forget about what the so-called internet gurus tell you. Or rather do your due diligence whenever you read an ebook or report, and a little research doesn't hurt.

By all means, research your niche and build your website. What you want is to get the conversation going. By that I mean, being relevant to your readers. From my own foray into website building, I can tell you that if you keep it real, you can build up your readership. If you keep adding relevant content, people will keep coming back.

What Do You Mean Free Gifts

Wednesday, January 27, 2010

Anybody who has been doing internet marketing knows about Giveaway Events. There are many Giveaways on the internet, for many niches and many big names internet marketer will have their products featured. The purpose of participating in a giveaway event is to build your list, which in itself is one of the main goals in internet marketing.

By its nature giveaways are supposed to be free, after all it is supposed to be an event where you get free gifts. The only trouble with that is, in internet marketing circles free doesn't mean free. Marketing is an exchange, an exchange of a product or service for money usually. Or in this case your email address. So in order for an exchange to take place, both parties must have something they both want.

Now you might think this is a win-win situation. It doesn't quite work out that way. What would you do if you see an product or report you are interested in? You enter your email, download the product and read it. Then you might decide that the report is nothing new, so you unsubscribe from the marketer's list. So the internet marketer has to repeat the cycle again. Of course, the process is automated so it isn't much hassle for the marketer. The problem is they are training people to unsubscribe. No one has time to scan through all the emails from marketers, not when the emails asks you to buy more products or contain old and rehashed information.

I would prefer to see marketers offer free gifts without the need to opt-in. Put links in your reports, they can lead to your opt-in page or your website. But let us review your report first, if the way your market is the right fit for us, you can be assured that we will opt-in. In order for the marketer to make money, well...what's in it for me?

Just One Idea For A Website

Saturday, January 16, 2010

When you start a website, the temptation is to start writing before you finalize the design of your website. You might have one idea, and it grips you so hard that you just can't wait to get started on it. Well, this may be the only time it is a good idea to sleep on it. Better yet, write down a set of rules for your website. Then anything that doesn't fit in gets thrown out. That's another name for this, and it's called finding your niche.

Finding your niche is akin to finding your voice. To be heard you need find something worth talking about, on a subject that people are interested in. Something you won't get tired of in a few months. This is because you need to create content for your website, and you do this whether it is a personal website or an internet marketing site.

Once you have found the one idea, it gets easier to figure out what your website should look like. There are probably thousands of great looking themes you can use for your website, free or paid. Some themes work better with certain topics, and your theme should fit your subject. While it comes down to your personal taste, a website isn't only about you. It is also about your readers.

I like to think of a website as a magazine. It is about content, and style. With a website, it is also has to be user friendly and easy to navigate. But it can't be about everything, and the narrower your focus is, the better it will work.