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From Adrian Lee

Social Bookmarking Submission In Your Link Building Efforts

Wednesday, August 31, 2011

Why You Should Include Social Bookmarking To Build Backlinks

When I first started online, I didn't know the first thing about link building. The more I learned, the more tedious link building seemed to be. Then I read about social bookmarking, and while it made sense to me, it takes up quite a bit of time if you do it manually.

The following article from IM Automator explains what link building is about.

Including Social Bookmarking Submission In Your Link Building Efforts

Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.

What Should You Bookmark?

In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way - this caters for the 'social' aspect. Don't bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages.

How To Bookmark For SEO

The reason that we include social bookmarking submission into our link building efforts is that it allows us to create a large number of backlinks to all of our content pages. However the value of these backlinks can be vastly affected by how you create the bookmark. In general there are three pieces of information that you need to provide along with the URL and they are the title, a short description and some tags.

The title is the most important item as this is usually used as the anchor text of the backlink. If possible, include a keyword in the title of your bookmark - note that it does not necessarily have to be the same as the title of the content you have created. Also try to include that same keyword in both the description and in the tags. This tells the search engines what the bookmark is about and makes it relevant to the content thus giving it more weight.

How Often to Bookmark

Search engines such as Google prefer to see a steady stream of backlinks coming into a website on a regular basis rather than a massive rush all in one go so the best strategy is simply to bookmark your content as you create it. However, if you create websites in a short space of time then you might want to spread out those bookmarks - perhaps one per day.

There is another thing to consider too; there are a great many social bookmarking sites that you can use and for best results you'll want to submit to as many of them as possible. Don't settle for one backlink when you could have 20, 50, 100 or however many you have time to create! If you are short on time you can use automated social bookmarking submission tools to do the work for you but this is where you need to be careful. Some such tools will create all of those bookmarks in one hit which is not ideal. Choose a tool such as IMAutomator which will allow you to space out your submissions steadily over a number of days and create them all for you on auto-pilot.

Where to Submit Your Bookmarks

There's literally thousands of social bookmarking sites online these days and new ones pop up all the time. For a more effective backlink, there are two things you are looking for - the page rank of the site and whether or not it is 'dofollow'. The higher the page rank the better and do follow is guaranteed to be picked up by the search engines. To find some go to Google and search for something like 'do follow social bookmarking sites' and you'll find lists of them. Alternatively if you use an automated social bookmarking submission tool such as IMAutomator, it will handle all of that for you.

Social Marketing for Local Businesses

Thursday, August 25, 2011

New post on Social Marketing on my Edu blog

I have been providing internet marketing services for local companies for quite a while now and I can tell you that many local businesses will appreciate what you can do for them. In internet marketing, this is know as Offline Marketing. Basically, you show business owners how they can leverage the internet and use it to promote their products and services.

I have written a blog post on my website, entitled "Social Marketing For Local Businesses". It discusses why brand owners should get involve in social marketing to build awareness of their brands. It is as simple as creating a Facebook page or using YouTube.

Connect with me
You are welcomed to connect with me on Facebook. My page is Local Business Website.