The problem is there are so many social channels on the internet, how do we have time to make sure we are heard? It comes back to having too little time. How do we decide the channels to use and what conversations to join in?
First, what channels are you currently using and are they working for you?
- Is it the right place to launch your message?
- Are they your intended market?
- Can you communicate your core mission?
- What is not working?
Second, listen to the conversation before jumping in. Are there organization like yours that are there? Has anyone mentioned your brand or business? Once you have a better understanding of what is being said about you or not at all, you will have a clearer idea of what communities and groups to join.
Read the full post and see the presentation slide on Develop a Social Media Plan.